The P90 Brand | Our 'Why?' , Our Mission.

P90 Labs™ is a premium hydration brand founded in Canada (2025) by Robert Mackay. Designed from the ground up to build the next generation of soccer in North America. The P90 brand is the embodiment of soccer performance and it's growth in Canada and United States. It is synonymous. When you think soccer in North America, think P90. 

At P90 Labs™, our mission is to bring the highest quality, science-backed ingredients and formulas to those that need them most: from top professionals at the national level, to the sunday league veteran, to the up and coming youth prospects.

Our Research & Development, Manufacturing, Branding and Marketing team is growing at 35 members strong. 

Their research informs us of a singular key insight in the sports nutrition market today:

The unique demands and lack of solutions for the most unique combination of requirements for an athlete:

Soccer.

P90 Labs™ began as an idea; a tool for total mind and body optimisation through clinically backed formulation.

But traditional energy gel solutions addressed only half the equation: energy. Often overloading on carbs for stomach discomfort, lacking any consideration for muscular endurance required for late game cramps, and typically paired with a lackluster caffeine source which provides nerves and jitters, or which trick the mind into a false sense of mental clarity and physical energy.

At P90 Labs™, we refused to accept these inadequacies for the sport, and so our mission began to find the perfect balance of ingredients for optimal physical and mental performance. 

The improvement was simple.

Energy. Endurance. Focus.

With constantly changing and unique requirements for soccer players, our goal became to change the story of what sports nutrition looks like.

Carbohydrates are not enough.

We need faster energy, longer stamina, and heightened decision making.

More than a product, P90 Labs™ is a ritual; dedicated to the art of performance, inspired to develop the next generation of soccer in North America.