Our Story
P90 Labs™ is a premium nutrition brand founded in Canada (2025) by Robert Mackay. Designed from the ground up to build the next generation of soccer in North America. The P90 brand is the embodiment of soccer performance and it's growth in Canada and United States. It is synonymous. When you think soccer in North America, think P90.
At P90 Labs™, our mission is to bring the highest quality, science-backed formulas to all soccer players: from top professionals at the national level, to the sunday league veteran, to the up and coming youth prospects.
Our team has grown to 35 members across Research & Development, Manufacturing, Branding, and Marketing. This helps us bring the highest quality possible.
Their research informs us of a singular key insight in the soccer nutrition market today:
There is one sport, of which the demands are so unique, that no current solutions are sufficient to fuel the athlete's top performance. That is:
Soccer.
P90 Labs™ began as an idea; a tool for total cognitive and physical optimisation through clinically backed formulation.
But traditional energy gel solutions addressed only half the equation: energy. Often overloading on carbs for stomach discomfort, lacking any consideration for muscular endurance required for late game cramps, and typically paired with a lackluster caffeine source which provides nerves and jitters, or which trick the mind into a false sense of mental clarity and physical energy.
At P90 Labs™, we refused to accept these inadequacies for the sport, and so our mission began to find the perfect balance of ingredients for optimal physical and mental performance.
The improvement was simple: Energy. Endurance. Focus.
With constantly changing and unique requirements for soccer players, our goal became to change the story of what sports nutrition looks like. Carbohydrates are not enough.
We need faster energy, longer stamina, and heightened decision making.
More than a product, P90 Labs™ is a ritual; dedicated to the art of performance, inspired to develop the next generation of soccer in North America.
When you choose P90 Labs™, you are committing to developping the sport in Canada and USA.